The grant will be used for a project investigating norm violations. Here is more detailed information about the project:

Adherence to norms is crucial for healthy societies. Still, norm violations are all around us. People jump queues, commit fraud, vandalize property, and engage in sexual harassment. Moreover, such behaviors can spread to become systemic problems. To understand when this happens and what can be done about it, we need to understand how observers respond to violators. Do they oppose them, turn a blind eye, or even support them? Gerben will investigate observers’ emotional and behavioral responses to violations to uncover when norm violations spread and when they are contained. Insights can be used to more effectively manage (counter) normative behavior.

Congratulations Gerben!